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KOLESTON PERFECT INNOSENSE. The first ever professional hair colour brand formulated with ME+, a revolutionary new dye molecule which offers a reduced risk of developing allergy* but with full colour performance.
Nancy Darcy is aware that as more customers become ingredients aware and think about their health and wellbeing, some are seriously attentive to the effects of potentially harmful chemicals in every day products from food to toiletries. People are always looking for a ‘better’ alternative in terms of what they put into or onto their bodies making it a conscious lifestyle choice.
Strong Scientific Support and Quality Approved
The ME+ technology present in KOLESTON PERFECT INNOSENSE has been reviewed and approved by key dermatologists, immunologists and toxicologists. It is the first permanent colour brand formulated with ME+ which offers up to 100% grey/white coverage and 3 levels of lift to receive the quality seal by the independent European Centre for Allergy Research Foundation (ECARF).
Leading dermatologist Dr Bianca Piraccini from the University of Bologna, Italy, commented on the pioneering technology: “ME+ represents an important step in reducing risk of developing allergy in hair colour formulation and a significant milestone in hair care.”
Check out the video below